PUMA ITALIA
Photography by Rodrigo Maltchique



The Renaissance 




PRINT   |   SOCIAL PHOTOGRAPHY   |   SOCIAL VIDEOS   |   STADIUM VIDEOS 


The campaign embraces the debut of the colour green in the Italian National Team shirt and the heritage of the Renaissance period in Italy - the inspiration for the pattern covering the kits.


We brought young fans to a crazy opulent palace typical of the Renaissance in a clash of old and new that celebrates the young generation that is taking over Italian football.





Retail and Print


Stadium Reveal Film


Social Media Reval Film






Social Media Teaser Film