PUMA ITALIA
Photography by Rodrigo Maltchique
Photography by Rodrigo Maltchique
The Renaissance
PRINT | SOCIAL PHOTOGRAPHY | SOCIAL VIDEOS | STADIUM VIDEOS
The campaign embraces the debut of the colour green in the Italian National Team shirt and the heritage of the Renaissance period in Italy - the inspiration for the pattern covering the kits.
We brought young fans to a crazy opulent palace typical of the Renaissance in a clash of old and new that celebrates the young generation that is taking over Italian football.




Retail and Print

Stadium Reveal Film
Social Media Reval Film
Social Media Teaser Film